Gray Line Costa Rica is an affiliate of Grupo Marta Hospitality, a leading hospitality management, development, and real state company, started in 1960 and headquartered in San José, Costa Rica. In addition to holding Costa Rica’s Gray Line license, the company owns and operates several hotels, including Best Western Irazú Hotel & Casino, Best Western Jacó Beach Resort, Best Western San José Downtown, Holiday Inn Express San José Airport, and Hampton Inn & Suites by Hilton San José Airport. Furthermore, Grupo Marta owns exclusive rights to the Denny’s Restaurant franchise in Costa Rica.